Canucks market Quinn Hughes to sell season tickets and what it means

Interestingly enough, Quinn Hughes is being employed as a marketing tool for Canucks season tickets. Does that signify him making the team already or is this just a slimy ploy from the team?

A few days ago, you may have noticed this advertisement for season tickets. It’s funny how quickly a kid can be used to sell tickets. I don’t recall it being this quick for the likes of Brock Boeser or Elias Pettersson, but I may just not remember.

For the Vancouver Canucks, this is a critical time for selling season tickets. With the draft fresh on everyone’s minds, fans from all over are wondering if we will get to see Hughes in a Canucks jersey during the season.

Given the logjam on defence, will there be room for him in the lineup? Someone like Hughes would add something this defence has craved for about four years. We could see another young player make a splash in the lineup and finally add some speed and skill to the back end.

You can absolutely put people in the seats if Quinn Hughes is playing every night, but if he’s not, then you are lying to make a sale. James Cybulski raises this point. And for the first time ever, I agreed with something that he said. This has nothing to do with company biases or stances. He’s just raising a logical point for once.

False hope is essentially what I’ve been fighting against for months since starting here. Flashing a few shiny prospects doesn’t erase nearly half a decade of mistakes. I don’t think the Canucks truly understand the value of their fans’ money. Obviously, the owner doesn’t seem to care about his own anymore.

So, I ask again. If these players are in the marketing, will they be on the team? You would think they have to be, especially if they excel at camp. But when push comes to shove, I don’t think the team will default to the waiver-exempt rookie over the veteran with Travis Green here.

Next: Canucks went in the wrong direction this offseason

I’m willing to bet the Canucks have evaluated this risk and will take the financial gain that results from a season ticket sale. They could lose that new customer the following season but are likely banking on dangling the first round selection from the 2019 draft to bring them back. This is not a long-term way to keep your fans returning year after year. You can’t sell excitement and delivery boring hockey. That’s how those seats will continue to stay empty.