The NHL and Rogers announced a 12-year, $5.8 billion agreement for the NHL’s national television rights in Canada.
Rogers will preserve “Hockey Night in Canada” by sub-licensing games on Saturday nights to CBC for four years.
CBC will no longer have editorial control over Hockey Night in Canada nor will they pay production or licensing fees. CBC will not receive any advertising revenue for its NHL broadcasts. Instead, they will be given the opportunity to promote their programming on NHL broadcasts across Rogers’s platforms and television stations.
What does this landmark deal mean for Canucks fans?
No More Blackouts and Regional Restrictions
Rogers has secured rights to “out-of-market rights for all regional games,” which means an end to blackouts and regional restrictions for Vancouver Canucks games.
Fans outside of British Columbia and Yukon will be able to watch Canucks games on Sportsnet Pacific as long as they are subscribed to the channel. They will no longer need to subscribe to NHL Centre Ice anymore.
“Great Save Luongo!”
CBC will no longer produce and receive revenue from their Hockey Night in Canada broadcast, so they will need to cut costs by letting some of their on-air personnel go. There’s a good chance most of them will sign deals with Rogers.
Expect Jim Hughson to sign a deal to become the lead play-by-play voice for Sportsnet’s NHL broadcasts, which means we’ll be hearing “Great save Luongo!” quite regularly again.
Quality of Broadcasts Will Go Up
One of the long-time complaints about Sportsnet is their broadcasts don’t quite stack up against TSN’s.
You can bet the quality of broadcast will go up now as Rogers will be spending a ton of money to boost their production and roster of on-air personnel.
Take a look at their Toronto Blue Jays broadcasts. They are very well done. Expect the same for the NHL broadcasts.
We will probably find somebody like Elliotte Friedman working full-time at Sportsnet. He already contributes to the Rogers-owned Sportsnet Radio Fan 590.
Topics: Vancouver Canucks